The Meaning of Respect Essay - 747 Words

Most people go through life and always hear about the word respect, but they don’t know what it means. Respect is the esteem for or a sense of the worth or excellence of a person. There are things in life you need to hold in respect. Respect for yourself, respect for others, and respect for property. Respect is taught to people everywhere and it is even taught to them in their religions. Respect is the very aspect that keeps everything in your life. Respect for yourself is very important to a person because it can be the balancing factor of your life. If a person has no respect for themselves the will most likely go into depression. Respecting yourself is also important for your self-esteem. Having a high self-esteem means that people†¦show more content†¦Respecting your elders is important because they know more than you and they know what is good for you and what isn’t. Respecting your peers is important too. Respecting your peers means not making fun of them, not fighting, and helping them when they are troubled by something. Lastly respecting property means not damaging or taking something that is not yours. Respecting property can vary from writing on a desk at school to stealing from a store. Respecting property is important because if you don’t it could be considered a felony offense. But respecting property is just using your common sense. There is a Japanese culture that teaches us to respect the environment because they believe that the earth is holy, such as the trees, grass, and animals. You may be asking yourself â€Å"what does this have to do with respecting property?† But respecting property does not just mean that you shouldn’t damage things that are not yours but it also means taking care of your enviorment. There is an old saying â€Å"do onto others as you would have them do onto you.† How would you feel if someone came along and broke your bicycle, or trampled on your flowers? Most people don’t think about how the other person would feel if someone did something to their personal property. There is a Japanese culture that teaches us to respect the environment because they believe that the earth is holy,Show MoreRelatedDeontology Is An Ethical Theory900 Words   |  4 Pages Throughout history, wars over the meaning of equality have been expressed in many ways for the purpose of establishing one standard to the meaning of equal. Equal is being treated with the same respect regardless of gender. The theory of deontology has defined and developed the meaning of equal within society. However, it has been a slow process. Miscommunication and misunderstanding to the meaning of gender equality is responsible for personal and social tyranny. Happiness, fairness, and dignityRead MoreWhat Respect Is The Word Respect?1113 Words   |  5 Pages When talking about the word respect, numerous individuals have no clue what it implies. This word changes its meaning depending on who is inquired. Several people, even ones who comprehend what respect implies, still have no respect for anyone else. A two-way streak that everyone appears to overlook is respect. The word respect has a one-sided meaning to it, as an consequence of all the disrespect around the world. Res pect has different opinions, gone through history, and help shape famous quotesRead MoreEssay about The Classic of Filial Piety Analysis886 Words   |  4 Pagespainted in 1085. During this period, there was many who wanted to return to classic systems of beliefs, which Li Gonglin included in his piece mixed in with modern elements. The painting included classical elements and modern elements, in both meaning and strokes. The calligraphy is in archaic style, which influenced archaic to be the base style for preceeding paintings. The Classic of Filial Piety set a standard for following Chinese paintings, which included morals, archaic style, and scrollsRead MoreCore Issues in Ethics and Honesty1659 Words   |  7 Pagesperson, people trust you and when people trust you, you earn others respect. I believe that if you are honest you will be a much happier person and you will not feel the guilt associated with lying. My mother always taught me not to lie because the truth will eventually catch up to you. Being honest also builds character. Other people enjoy being around others who are honest with them. Honesty expresses both self-respect and respect for others. I believe that being honest is important because it strengthensRead MoreI Am Tourist1512 Words   |  7 Pages The poem I Am Tourist deals with the meaning and significance of tourism; particularly focussing on the modern take on what is a tourist. Adrian Mitchell presents the point of a ignorant tourist, and shows their lack of connection to the foreign land through the use of various literacy techniques such as imagery. The poems purpose is to let us witness the typical touristss shallow mindset, lack of respect to the culture and misplacing of priorities. It is written in first person narrative whichRead MoreHonoring The Knights Of The Round Table1179 Words   |  5 PagesThe word honor and its meaning, hasn’t changed much from the medieval times to the present day. In the medieval times, honor wasn’t just a word, but it was a way of life for the knights like King Arthur and the Knights of the Round Table. Honor was a just one of multiple building blocks that King Arthur and his knights followed. The word is something that keeps the knight’s humanity intact, but some cases honor can be defined as people become divided depending on their social states. Within the knightsRead MoreFinding Dignity And Meaning Of Human Resources1378 Words   |  6 PagesKathy Szelag 4/21/2017 LAS 345 Finding Dignity and Meaning in Human Resources Work is a necessity, part of the meaning of life on this earth, a path to growth, human development and personal fulfillment.  After finishing my educational journey at Dominican University I hope to pursue a career in Human Resources. This type of work maintains and enhances the organization s human resources by planning, implementing, and evaluating employee relations and human resources policies, programs, and practicesRead MoreSelf Respect Is A Very Powerful Term1099 Words   |  5 PagesNeel Bhagat ENG 111 September 09, 2015 Self-respect is a very powerful term. Self-respect is something that has to be earned; it has to be earned from you for yourself. Self-respect has to be learned by oneself, nobody is born with self-respect for himself or herself; it’s not an instinct. Many people take pride in their sense of self-respect. Self-respect is a vital part of ones existence. Self-respect is developed throughout a persons lifetime through many different experiences and encountersRead MoreResposibilities of a Christian/Catholic in a Free Society861 Words   |  4 PagesCatholics we must have respect for life. This has great meaning. We must be supportive for others needs. If we respect our lives, we can positively support others in their goals. We should all live by treating others how we would like to be treated. If we focus on seeing the good in people, we will also see God in them. Loving every moment of what life has to offer will give us a great appreciation and respect for life. The res ponsibility as good Catholics to respect life is to understandRead MoreBrand Relationships886 Words   |  4 Pagesï » ¿Brand Relationships Fournier (1998) explains relationships with brands as relationships being purposeful by adding meaning and structure to life by shaping personality, changing self-concepts through expansion, or reinforcing the self-concept through mechanisms of self-worth or self-esteem. Relationships are deeply rooted in personal history and are central to ones core concept of self. They help resolve lifes themes that are central to the individual and may deliver on important projects and

Types of Leaders Free Essays

Knowing your management type can help you change it if necessary, as certain circumstances may call for such a shift. Below we discuss five of the most common types of managers. While most entrepreneurs might relate to one type, the Ideal manager should be able to move from one to another as the situation warrants. We will write a custom essay sample on Types of Leaders or any similar topic only for you Order Now Keep reading to learn which style is right for specific situations and when you should set some of your managerial habits aside and adopt a different one. The Dictator 1 OFF business. Rarely will they ask for input from their employees, and they may or ay not make final decisions with their employees in mind. They will usually â€Å"go it alone† when establishing new product lines, creating partnerships or considering new ventures without consulting others in the organization. Dictators largely rely on their own experiences and knowledge to set agendas they feel best answer their business’ needs. When being a dictator works: If you are faced with an immediate crisis or other urgent business matter, you will often need to step up and make the decision that is in the best interest of the business without consulting your team first. Sometimes quick action is critical, and asking everyone to weigh in or come up with solutions could waste precious time you Just don’t have. When being a dictator may not work: While this management style often leads to efficient business operations because only one person is involved in the decision making, it can also lead to costly oversights and mistakes that wouldn’t have occurred had frontline employees been consulted. Managers and executives, no matter how smart or well-reasoned their decisions, are still susceptible to errors in Judgment. The Collaborator Collaborative managers are conscious of their entire organization and acknowledge the utility of feedback from employees, investors, partners and vendors used to reach business objectives. Collaborators will regularly call meetings to brainstorm ideas. They compel employees to offer feedback on business proposals and may even go as far as designating a â€Å"devil’s advocate† to pinpoint problems with a plan. When being a collaborator works: Involving employees in the decision-making process is almost always a good idea because you benefit from insight gleaned from different perspectives. Collaboration also boosts employee morale, as employees feel valued because their ideas are requested and respected. This also provides employees with a real sense of commitment to projects they are actively involved in. It’s also a great strategy when time is abundant, giving you plenty of time to hash out ideas. Just be sure you aren’t using collaboration to stall when you are pressed to make an important decision. Indecisive or even weak because they spend so much time talking about ideas and not enough time executing them. Employees can become frustrated if all the concussion leads to nowhere. Also, beware of instances where an employee may not have enough knowledge about project details to provide relevant or useful advice. Bad advice can be costlier than no advice at all. The Micromanage Micromanages need to control everything and feel it’s necessary to constantly be in the loop, even in seemingly trivial discussions. They check in with employees too frequently and expect constant updates on the status of projects. They operate with the expectation that each employee must complete every assignment exactly as the micromanage would. Employees have little freedom to be creative or to use their own intuition and knowledge to solve problems. When being a micromanage works: When you have Just hired a new employee, or you are trying to turn around the performance of a struggling employee, watching them closely is ideal. You want to ensure that they are on the right track and help them overcome any challenges before they exacerbate. Another time to micromanage is when you must follow specific rules or guidelines for regulatory, legal or compliance issues. Remember to let employees know that your constant attention is to ensure compliance and does not reflect a lack of trust in them or their abilities. When being a micromanage may not work: As a result of working under constant dictation, employees may feel boxed in and controlled. This can have an extremely detrimental effect on morale, which increases turnover and breeds dissatisfaction. For those employees who have proved their competence and trustworthiness, ease up and give them the space to do their Jobs the way they see fit. The Delegated Delegate’s take a hands-off approach and allow their employees to run the business. They divide and make assignments based on whom they think can best handle a given task, and they spend the bulk of their time generating new business and crafting long-term strategy instead of focusing on the minutiae of managing the business, they can focus on generating revenue. Employees may also feel affirmed by the confidence shown in their ability by trusting them with these operations, which increases their commitment to the business. When being a delegated works: If you have enough competent staff, it’s almost always a win-win situation to delegate work to employees. Just be sure to secularly consult with employees about their workload and regularly confirm their comfort level before you unload new assignments on them. Also, be sure to step in from time to time to cover the grunt work and to show employees that you are still part of the team. Finally, make certain that employees fully understand how the work you do each day contributes to the bottom line. When being a delegated may not work: Problems occur if there aren’t enough employees to cover all the work, and employees become resentful as they struggle while the boss is out entertaining clients with golf, sporting events and inches. It can also be extremely upsetting for hardworking employees to not get any credit for delegated work they completed; as such, be sure to always acknowledge all contributors when projects are successfully finished. And even though you may have a pool of employees to delegate to, they may not yet have the skills to handle that type of work. If possible, take time to train your potential delegate on the finer points of the Job to ensure it’s done right. The Coach Coaching managers believe in a team-oriented atmosphere, where everyone contributes to the goals of the business. Because of that, coaches are committed to training employees and providing regular and frequent feedback. They praise employees when they deserve it and constructively correct them when they slip up. Much like the collaborator, they believe everyone should provide input and be involved in decisions that affect the team. Employees typically feel a great deal of loyalty to managers who invest so much time and effort in helping them succeed. When being a coach works: Effective coaching of all of your employees helps them grow and advance their careers. However, don’t forget to acknowledge your est. employees. Rewarding employees who deserve it sets an example and motivates underperformed. It also drives friendly competition that can raise everyone’s performance. When being a coach may not work: Because coaches want everyone to succeed, Top performers could resent that their outstanding efforts aren’t setting them apart from the rest of the team, and they might either begin to perform at an average level or take their talents elsewhere, which can bring down productivity. Conversely, lower-performing employees might begin to see their subpart reference as adequate, which stifles productivity even further. If this is the case, make sure to temper your encouragement with pragmatism by specifying where an employee may need to improve. Conclusion Determining your management style is the first step to understanding its impact on your business. Knowing your management approach helps you recognize your organization’s strengths as well as highlight its areas for improvement in whatever situation may arise. How to cite Types of Leaders, Papers

Integrated Marketing Communications Product Positioning

Question: Discuss about theIntegrated Marketing Communications for Product Positioning. Answer: Introduction: Product Positioning Product positioning suggests a significant element of marketing plan and it is an effective procedure, which the marketers use in order to determine and communicate with the targeted customers. Hofmann-Wellenhof et al. (2012) have mentioned that the product positioning is solely based upon the requirements, existing communication channels and competitive pressures. Positioning of a product helps to understand the mind of the consumers in critical manner. Even it helps a particular company to offer product to the customers according to the offerings of the competitor companies in a specific market. LOreal targets customer from every income levels and several distribution channels. The major competitors of LOreal in FMCG industry is Garnier, the Procter Gamble Company, Revlon, Chambor, Lakme and Unilever. The USP of LOreal is to provide toiletries product to the customers of Australia after great innovation, creativity and market research. Whereas Garnier targets the middle and low-income group of consumers, LOreal targets mainly the elite class of people of the society as their premium skincare and toiletries product (Gonzlez-Benito and Martos-Partal 2012). Figure 1: Positioning Map (Source: Sweeting 2013) LOreal, being an international brand, enjoys the mass and mature market in Australia in consideration to the other available and existing local brands in FMCG sector. As celebrities are used as promoting and advertising the product, therefore, LOreal has become a trustworthy brand, which carries a positive image for its international diverse portfolio. LOreal produces hair care, skincare and body care products for men, women and kids. The popular toiletries of LOreal include hair and body shampoo, conditioner, deodorant and oil and these products occupy a large number of market shares than the cosmetics of LOreal. Every toiletries product of LOreal is adequate to satisfy the demand and criteria of the consumers, which its competitor companies fail to provide. Positioning statement of this particular company actually supports its positioning strategy of the targeted customers. According to Westjohn et al. (2012), product positioning arranges a transparent, distinctive, desirable and clear image in the minds of the segmented and targeted consumers. As product positioning also involves the competitive advantage, which simplifies the fundamental buying process of the customer, therefore, it is always considered most significant factor for an organisation. With its effective positioning strategy, LOreal has become a leading brand in the FMCG industry of Australia. Product positioning involves a perfect attempt to form own marketing niche for a particular brand and it helps to build a unique impression in the mind of consumers. It is closely associated with something desirable and specific brand ima ge, which possess completely distinct nature from the products available in the marketplace. IMC Objectives IMC objectives of organisations vary with the product features, budgets, consumer behaviour as every organisation has different kind of goal, which can be successful with proper implementation of IMC strategies. IMC objectives play an important role for an organisation as it helps to decide the targeted goal of an organisation to attain the best position in the concerned market (Kapferer 2012). IMC objectives of LOreal involve: To improve the brand awareness To influence or transform the attitudes and beliefs of the customer regarding toiletries product To enhance the demand for a particular product category among the targeted consumers To increase the quality and the standards of the toiletries product such as shampoo, conditioner and deodorant IMC objectives of LOreal is completely different from the marketing objectives as IMC objectives deal with the feelings and demands of the targeted audience and marketing objectives involve the market share and sales revenue of the company. IMC objectives are more specific than the marketing objectives and can be accomplished with the suitable effort of an organisation. IMC objectives should be prepared with the current measurement of the company. The marketers have to resolve the issues and challenges that are encountered by the concerned company in a particular market in order to make perfect IMC objectives. LOreal plans to capture at least 34% of the market at the end of this continuing year in Australia (Choi and Myer 2012). However, for establishing measurable and realistic IMC objectives, LOreal requires quantifiable measurement of the existing situation of the market of FMCG sector in Australia. Both the marketing objectives and communication objectives are relevant part of th e IMC objectives (Sweeting 2013). However, the marketers of LOreal have clearly understood that attaining the communication objectives are easier instead of achieving marketing or behavioural objectives in order to hold the best position in the market of Australia. References Choi, J. and Myer, D.W., 2012. The effect of product positioning in a comparison table on consumers evaluation of a sponsor.Marketing Letters,23(1), pp.367-380. Gonzlez-Benito, . and Martos-Partal, M., 2012. Role of retailer positioning and product category on the relationship between store brand consumption and store loyalty.Journal of Retailing,88(2), pp.236-249. Hofmann-Wellenhof, B., Lichtenegger, H. and Collins, J., 2012.Global positioning system: theory and practice. Springer Science Business Media. Kapferer, J.N., 2012.The new strategic brand management: Advanced insights and strategic thinking. Kogan page publishers. Sweeting, A., 2013. Dynamic product positioning in differentiated product markets: The effect of fees for musical performance rights on the commercial radio industry.Econometrica,81(5), pp.1763-1803. Westjohn, S.A., Singh, N. and Magnusson, P., 2012. Responsiveness to global and local consumer culture positioning: A personality and collective identity perspective.Journal of International Marketing,20(1), pp.58-73.

Silas Marner By George Eliot (Mary Ann Evans) (1819 - 1880) Essays

Silas Marner by George Eliot (Mary Ann Evans) (1819 - 1880) Silas Marner by George Eliot (Mary Ann Evans) (1819 - 1880) Type of Work: Symbolic, life drama Setting English village of Raveloe; early nineteenth century Principal Characters Silas Marner, a lonely and miserly linen-weaver Godfrey Cass, an insensitive, yet charming, young man Dunstan Cass, Godfrey's opportunistic brother Squire Cass, Godfrey and Dunstan's lewd, dull-witted father Eppie, an abandoned little girl Story Overveiw Silas Marner, bent at his loom, was interrupted by some curious boys peering through his cabin window. Scaring them away with an icy stare, the shriveled linen-weaver returned to his work. Fifteen years earlier Marner had come to Raveloe from a northern industrial town, where he had been a respected elder in a small fundamentalist sect. But one night as he watched over a deacon lying on his death-bed, Silas fell into a trance. While he slept, his best friend had stolen into the room and taken the deacon's money bag; then, in a move to win the affections of Silas' sweetheart, he had blamed the theft on Silas. The weaver was "convicted" in the case by the drawing of lots; and even God found him guilty. His faith shattered and "his trust in man ... cruelly bruised," Silas had left his beloved home in Lantern Yard. The eccentric visionary now found himself a ]one alien in the prosperous village of Raveloe. Taking refuge in his work, Silas slowly began to accumulate gold. It became his one purpose in life, and every evening the near-sighted old man would count and caress his shiny coins. Still, Silas' life grew more and more empty: "He hated the thought of the past; there was nothing that called out his love and fellowship toward the strangers he had come amongst; and the future was dark, for there was "no Unseen Love that cared for him." Meanwhile, Squire Cass, the "greatest man in Raveloe," threw nightly parties and attended pubs by day. One of his sons, Dunstan, followed him in his drunken reveries. His other son, Godfrey, had a slightly better reputation, and it was presumed he would soon marry the lovely Nancy Lammeter. But Dunstan knew a secret about Godfrey, kept hidden from their harsh father: Godfrey was already married to Molly, a raucous tavern woman with whom he had shared a brief moment of passion. "Dunsey" continually manipulated his brother over this secret, demanding money to pay gambling debts. In fact, Godfrey finally even handed over to his brother the Squire's rent money. Then, with no other way left to reimburse their father, Godfrey let his brother take his own prize horse to be sold at a nearby fair. Dunstan was paid a good price for the horse, but while delivering it to its new owner he was diverted into joining a hunting party, where the animal was accidentally killed. Unfazed and drunken, Dunstan kept the payment. Then, taking a shortcut on his way home, he passed Silas Marner's cabin. Recalling rumors that the weaver kept a hoard of gold, Dunstan entered the empty cabin, uncovered the miser's money, and carted it off into the night. Silas returned home that night in anticipation of sitting down to the roasted meat provided by the neighbor-lady. But, as was his ritual, when he lifted the bricks to gloat over his cache of gold, he found that it was gone. Hysterically, he rushed off to the nearby Rainbow Pub to alert the authorities. For days the townsfolk debated the robbery. Some said that the Devil was the thief and that Silas' money was now in hell. Others blamed a ghost or a gypsy peddler. When Dunstan didn't arrive home from selling his brother's horse, no one was concerned. Dunstan had a reputation for sporadic disappearances. The only notable reaction to his absence was Squire Cass' rage after Godfrey confessed to the reasons behind the missing rent money. Over the weeks, village interest in Silas' problem died down, though the citizens still felt sorry for the withered and despondent recluse. A few neighbors - Dolly Winthrop and her little son, Aaron, in particular - invited Silas to church and sometimes prepared food for him. As Christmas came and went Godfrey remained in frustration and turmoil. His father prodded him to propose to Nancy Lammetcr. How Godfrey wished he could. Then, at Squire Cass' annual New Year's Eve party, Godfrey began to woo Nancy. Unbeknownst to him, however, his wife, Molly, was at that moment trudging through the snow towards the house, hand in hand with a ragged, golden-haired two-year-old girl. Seeking revenge, she intended to expose the marriage and force Godfrey to acknowledge their child. But fate intervened: before

Michaelangelo essays

Michaelangelo essays I was born on March 6th, 1475, in Caprese, a village where my father was briefly a Florentine government agent. I came from a family of higher rank than most other artists during my time. My father was a banker, however he was too genteel for trade and instead of being aggressive, he made a living from his land and a few appointments. My mother died when I was six so my memory of her is very weak. After grammar school I was taught by Domenico Ghirlandaio, one of the best painters in Florence. My work was known for the simple, solid forms and proportions of figures, which some say, added intensity to their violent interaction. My artwork consisted of paintings and sculptures that showed humanity in its natural state. I was called to Rome in 1505 by Pope Julius II to create a monumental tomb for him. (We currently have no clear sense of what the tomb was to look like, since over the years it went through at least five revisions.) The tomb was to have three levels; the bottom level was to have sculpted figures representing Victory and bond slaves. The second level was to have statues of Moses and Saint Paul as well as symbolic figures of the active and contemplative life-representative of the human striving for, and reception of, knowledge. The third level was to have an image of the deceased pope. The tomb of Pope Julius II was never finished. I had hardly begun work on the popes tomb when Julius commanded me to fresco the ceiling of the Sistine Chapel to complete the work done in the previous century under Sixtus IV. The overall organization consists of four large triangles at the corner; a series of eigh t triangular spaces on the outer border and nine central panels, all bound together with architectural motifs and nude male figures. The corner triangles depict heroic action in the Old Testament, while the other eight triangles depict the biblical ancestors of Jesus Christ. I conceived and execu ...

How to Repurpose Content and Make the Most of Your Marketing

How to Repurpose Content and Make the Most of Your Marketing As content marketers, we all have too much to do, and not enough time to get it done. We’re also under pressure to deliver high-quality content our audiences want. That content also needs to be distributed across an ever-growing array of channels. If you’re working on a small team, that pressure is further magnified.  When resources are limited, you have to stretch everything you have to succeed. So, how can you produce awesome 10X content when your time is limited? Try turning one piece of content into five (or more). Why Should Marketers Repurpose Content? Repurposing content simply means taking one asset and reusing it somewhere else. That sounds simple enough in theory, but it can get tricky in execution. To really make it work, it helps to produce content with repurposing in mind, so you can easily slice and dice it into different formats. The benefits to repurposing content are considerable, too. When you focus your energy on producing one awesome asset (say, an in-depth blog post or video), you’re likely to produce a better piece of work than you would by dividing your attention across every platform you’re responsible for. By creating said content with repurposing in mind from the beginning, you can reuse pieces of it elsewhere without your audience feeling like you’re cutting corners. That frees you up to focus on doing one thing really well, while still getting tons more work done with way less effort. In this post, well show you how to repurpose your way to content marketing nirvana. How to Repurpose Content And Make the Most of Your MarketingGrab Your Free Content Repurposing Guide + Infographic This post goes deep into the content repurposing process. However, there are tons of different ways you can repurpose content. In fact, there are far too many to cover in this post alone (and once you get started, youll probably come up with even more of your own). So, we thought youd enjoy this bonus guide packed with 50 content repurposing tips. That way, youll have the process and the inspiration you need to create more awesome content in less time than ever. Plus, weve included a detailed infographic on all things repurposing for you to keep on hand as a reference.Start By Building Your Content Repurposing Toolbox In this post, we’ll show you some tools you can use to help with your content repurposing process: Google (free): Self-explanatory. Google Analytics (freemium): It’s free. It’s powerful. We’re 99% sure you’re already using it. PrintFriendly (free): This is a great tool for turning blog posts into PDFs. Paste in any URL, click a button, and you're done. SlideShare (free): Turning existing content into a slide deck is a great way to maximize the mileage of your efforts. BuzzSumo (paid, optional): This is one of the best content research tools out there. It’s awesome for finding top-performing content for a given keyword. (paid, optional): We have a few features in our own platform that can help with this process, too. We'll talk about those at the end. Step 1: Create a Piece of Large-Scale 10X Content If you’re unfamiliar with the term â€Å"10X content,† it refers to the idea of creating content that’s ten times better than anything that already exists. In order to create that kind of content, you’ll need to buckle down and focus deeply on producing something truly exceptional. Focus deeply on producing something truly exceptional.Start With Keyword Research If you’re working with limited time, money, and resources, you’ll want to make the most of every minute you’ve got. Starting with strong keyword research gives you hard data to ensure people are going to care about the content you’re creating before you get too far into your process. Recommended Reading: The Ultimate Content Marketer's Guide to Keyword Research How to Improve Your Keyword Research With Latent Semantic Indexing This is the Marketing Research Process That Will Take Your Content to the Next Level Apply the Skyscraper Technique One of the fastest ways to create a piece of 10X content is to apply the Skyscraper Technique. Coined by Brian Dean of Backlinko, it’s an easy and repeatable process for creating the best stuff possible on a given topic. Here’s how it works in simple terms: Review the top ten search results for your chosen keyword. Make a spreadsheet (or just make mental notes) of what information each post contains. Pay attention to missing information, lack of important details, or types of content that are missing from each post (videos, infographics, etc.). Write your own post that includes all the information a person searching for that topic would need. Add resources that are missing from existing content. In short, create something that is objectively better-researched and more resourceful than anything else that currently exists. There are a couple different ways you can find top-performing content (so you can scope out your competition): Do a simple Google search. It's free and easy. Use BuzzSumo. Sometimes, what gets shared on social media can differ from what ranks highest in organic search. So, use BuzzSumo to find all the top-shared content on social media for a given keyword. This can help you find even more inspiration than using a search engine alone. The team at Duct Tape Marketing put together this video to demonstrate how it works and help you get started: While success isn’t guaranteed, if you follow this process correctly, you should start to see results. Recommended Reading: How to Improve Your Content With the Skyscraper Technique Craft a Solid Outline Here at , we never write a blog post without an outline. They’re essential for saving time by figuring out what you’ll cover, before getting started and realizing your ideas are a disorganized mess. Plus, outlines also make it easier to break your post down into sections so you can think more clearly about how each piece might be reused somewhere else. Recommended Reading: The 10-Minute, 10-Step Solution for the Best Blog Outline Then, Write the Crap Out of Your Blog Post Remember, our goal here is to start off with one awesome 10X piece of content. An ordinary, run-of-the-mill blog post isn’t going to cut it here. You’ll need to dig deep and produce something truly great. Furthermore, you’ll need to write while keeping repurposing in mind. Your post should: Be substantial. That’s probably going to mean it’s at least 1,500 to 3,000 words in length. That’s not because longer posts are inherently better, but because you’re probably going to need that kind of length to include all the information your post will need. Be relevant. Make sure you’ve selected keywords and a topic your audience cares about. One idea here is to look through your Google Analytics account, see which content has received the most traffic or conversions and try coming up with something similar. Be better than anything else that currently exists. This is a tall order, but it might be more achievable than you think. We’ll get into this in our next section. Recommended Reading: The Ultimate Blog Writing Process to Create Killer Posts How to Write a Blog Post: Your 5-Point Checklist to Rock a Perfect Post Design Visual Content You Can Use Elsewhere Whether you’re creating your own images or working with a designer, include graphics you can share elsewhere in your post. Those could include: Quote graphics Infographics Instructional images and how-to illustrations Blog title header graphics Stat graphics The key is to create graphics that both: Can be embedded inline in your post. Makes sense in context on your social channels. Here's an example of a tweet from our Twitter profile that uses an instructional graphic from this blog post: Heres how to build new marketing habits https://t.co/F08Y2Vq3sG pic.twitter.com/2IfOluQdrz (@) February 19, 2017 Here's another one for a landing page, where we took the page's header graphic and made a Twitter-friendly version: We put together over 100 free templates just for you with our new marketing resource library! 📚 https://t.co/hWVVfr8Cww pic.twitter.com/nVWEzRUBw0 (@) February 21, 2017 We’ll cover this further in a bit, but for now, take a look through this post (or most others on our blog) for more examples of what we’re talking about. Recommended Reading: How to Make the Best Social Media Images the Easy Way How to Attract an Audience With the Best Blog Photography Tips (+128 Images) How to Make the Best Blog Graphics (For Non-Designers) Step 2: Optimize Your Post for Repurposing Now that you’ve got a draft of your post complete, let’s see how we can use pieces of it on other channels and platforms. Use Your Email Introduction in Your Email Newsletters Consider crafting your intro with an email-friendly conversational tone. That way, you can easily copy and paste it into your email software, tweaking it slightly as necessary. This will likely only work if your emails are text-heavy rather than image-based. If you send a lot of plain text emails though, this can be an immense time-saver. Recommended Reading: How to Write Irresistible Blog Post Introductions That'll Keep Your Readers Reading Turn Your Blog Post Into Inspiration for a YouTube Video You’ve heard the cliche that a picture is worth a thousand words. That means video has to be worth like, what, half a library? Well, something like that. Anyway, what we’re getting at here is if someone wants to read about a topic, someone probably wants to watch a video about it, too. So, shoot a video based on your blog post. That’s something we’ve done in the past with our video series, and it makes time spent on ideation go a lot quicker: You can even use your blog post as the basis for your script (if you’ll be scripting out your post). If you’re wondering exactly how you could turn a blog post into a video, try this: Break down the main points of your blog post. Ask yourself, â€Å"What are the main takeaways I want someone to learn from reading this?† List them out. Write a condensed script or outline that you could read through in under ten minutes (give or take). Shoot your video. If you don’t have access to a videographer or professional gear, use your phone. Get something together that will show your audience what you’re trying to tell them with your blog post. Recommended Reading:  How to Make a Video Content Marketing Strategy to Boost Your New Series Reuse Your YouTube Video on Facebook and Twitter Alternately, you might want to shoot your video natively for Facebook or Twitter. For our purposes here, let’s say you’ve shot a five-minute video for YouTube. If you wanted to get further mileage out of it, consider sharing that video directly on Facebook too, or break it down into smaller chunks and create a mini-video series for Twitter. Recommended Reading: How to Get Started With Twitter Video Marketing How to Do Facebook Video Marketing the Right Way Use Your Blog Post Intro For Your YouTube Description If you created a video to include in your blog post, use your introduction for your YouTube description. Substantive YouTube descriptions are important for a few reasons, including: Improving your YouTube SEO. Clearly communicating to viewers what your video is about. Giving your YouTube videos a clean, complete, and professional appearance. Like reusing blog post content for email, feel free to adjust your wording as necessary to work within the context of a YouTube description. At the very least, your blog post can give you a solid foundation to dramatically cut down on writing time for YouTube. For example, the description we used for this video ... ... came straight from the introduction to the blog post we created for it: Reuse Graphics on Social Media When you’re creating graphics for your blog post, create a few different versions sized appropriately for your social networks. If you need a primer on the best sizes for every network, we’ve got you covered. Also, consider which types of graphics you could both embed in your blog, and share on social media. Long infographics are great for Pinterest, while quote graphics and images with quick stats are a good fit for Twitter. Here's an example of a blog post graphic we repurposed on Twitter: #Content tip: get more ideas by leveraging expertise outside your marketing department. https://t.co/TeMRAAyz4r pic.twitter.com/n5igyugwQJ - (@) July 14, 2017 How to Repurpose Content and Make the Most of Your Marketing As content marketers, we all have too much to do, and not enough time to get it done. We’re also under pressure to deliver high-quality content our audiences want. That content also needs to be distributed across an ever-growing array of channels. If you’re working on a small team, that pressure is further magnified.  When resources are limited, you have to stretch everything you have to succeed. So, how can you produce awesome 10X content when your time is limited? Try turning one piece of content into five (or more). Why Should Marketers Repurpose Content? Repurposing content simply means taking one asset and reusing it somewhere else. That sounds simple enough in theory, but it can get tricky in execution. To really make it work, it helps to produce content with repurposing in mind, so you can easily slice and dice it into different formats. The benefits to repurposing content are considerable, too. When you focus your energy on producing one awesome asset (say, an in-depth blog post or video), you’re likely to produce a better piece of work than you would by dividing your attention across every platform you’re responsible for. By creating said content with repurposing in mind from the beginning, you can reuse pieces of it elsewhere without your audience feeling like you’re cutting corners. That frees you up to focus on doing one thing really well, while still getting tons more work done with way less effort. In this post, well show you how to repurpose your way to content marketing nirvana. How to Repurpose Content And Make the Most of Your MarketingGrab Your Free Content Repurposing Guide + Infographic This post goes deep into the content repurposing process. However, there are tons of different ways you can repurpose content. In fact, there are far too many to cover in this post alone (and once you get started, youll probably come up with even more of your own). So, we thought youd enjoy this bonus guide packed with 50 content repurposing tips. That way, youll have the process and the inspiration you need to create more awesome content in less time than ever. Plus, weve included a detailed infographic on all things repurposing for you to keep on hand as a reference.Start By Building Your Content Repurposing Toolbox In this post, we’ll show you some tools you can use to help with your content repurposing process: Google (free): Self-explanatory. Google Analytics (freemium): It’s free. It’s powerful. We’re 99% sure you’re already using it. PrintFriendly (free): This is a great tool for turning blog posts into PDFs. Paste in any URL, click a button, and you're done. SlideShare (free): Turning existing content into a slide deck is a great way to maximize the mileage of your efforts. BuzzSumo (paid, optional): This is one of the best content research tools out there. It’s awesome for finding top-performing content for a given keyword. (paid, optional): We have a few features in our own platform that can help with this process, too. We'll talk about those at the end. Step 1: Create a Piece of Large-Scale 10X Content If you’re unfamiliar with the term â€Å"10X content,† it refers to the idea of creating content that’s ten times better than anything that already exists. In order to create that kind of content, you’ll need to buckle down and focus deeply on producing something truly exceptional. Focus deeply on producing something truly exceptional.Start With Keyword Research If you’re working with limited time, money, and resources, you’ll want to make the most of every minute you’ve got. Starting with strong keyword research gives you hard data to ensure people are going to care about the content you’re creating before you get too far into your process. Recommended Reading: The Ultimate Content Marketer's Guide to Keyword Research How to Improve Your Keyword Research With Latent Semantic Indexing This is the Marketing Research Process That Will Take Your Content to the Next Level Apply the Skyscraper Technique One of the fastest ways to create a piece of 10X content is to apply the Skyscraper Technique. Coined by Brian Dean of Backlinko, it’s an easy and repeatable process for creating the best stuff possible on a given topic. Here’s how it works in simple terms: Review the top ten search results for your chosen keyword. Make a spreadsheet (or just make mental notes) of what information each post contains. Pay attention to missing information, lack of important details, or types of content that are missing from each post (videos, infographics, etc.). Write your own post that includes all the information a person searching for that topic would need. Add resources that are missing from existing content. In short, create something that is objectively better-researched and more resourceful than anything else that currently exists. There are a couple different ways you can find top-performing content (so you can scope out your competition): Do a simple Google search. It's free and easy. Use BuzzSumo. Sometimes, what gets shared on social media can differ from what ranks highest in organic search. So, use BuzzSumo to find all the top-shared content on social media for a given keyword. This can help you find even more inspiration than using a search engine alone. The team at Duct Tape Marketing put together this video to demonstrate how it works and help you get started: While success isn’t guaranteed, if you follow this process correctly, you should start to see results. Recommended Reading: How to Improve Your Content With the Skyscraper Technique Craft a Solid Outline Here at , we never write a blog post without an outline. They’re essential for saving time by figuring out what you’ll cover, before getting started and realizing your ideas are a disorganized mess. Plus, outlines also make it easier to break your post down into sections so you can think more clearly about how each piece might be reused somewhere else. Recommended Reading: The 10-Minute, 10-Step Solution for the Best Blog Outline Then, Write the Crap Out of Your Blog Post Remember, our goal here is to start off with one awesome 10X piece of content. An ordinary, run-of-the-mill blog post isn’t going to cut it here. You’ll need to dig deep and produce something truly great. Furthermore, you’ll need to write while keeping repurposing in mind. Your post should: Be substantial. That’s probably going to mean it’s at least 1,500 to 3,000 words in length. That’s not because longer posts are inherently better, but because you’re probably going to need that kind of length to include all the information your post will need. Be relevant. Make sure you’ve selected keywords and a topic your audience cares about. One idea here is to look through your Google Analytics account, see which content has received the most traffic or conversions and try coming up with something similar. Be better than anything else that currently exists. This is a tall order, but it might be more achievable than you think. We’ll get into this in our next section. Recommended Reading: The Ultimate Blog Writing Process to Create Killer Posts How to Write a Blog Post: Your 5-Point Checklist to Rock a Perfect Post Design Visual Content You Can Use Elsewhere Whether you’re creating your own images or working with a designer, include graphics you can share elsewhere in your post. Those could include: Quote graphics Infographics Instructional images and how-to illustrations Blog title header graphics Stat graphics The key is to create graphics that both: Can be embedded inline in your post. Makes sense in context on your social channels. Here's an example of a tweet from our Twitter profile that uses an instructional graphic from this blog post: Heres how to build new marketing habits https://t.co/F08Y2Vq3sG pic.twitter.com/2IfOluQdrz (@) February 19, 2017 Here's another one for a landing page, where we took the page's header graphic and made a Twitter-friendly version: We put together over 100 free templates just for you with our new marketing resource library! 📚 https://t.co/hWVVfr8Cww pic.twitter.com/nVWEzRUBw0 (@) February 21, 2017 We’ll cover this further in a bit, but for now, take a look through this post (or most others on our blog) for more examples of what we’re talking about. Recommended Reading: How to Make the Best Social Media Images the Easy Way How to Attract an Audience With the Best Blog Photography Tips (+128 Images) How to Make the Best Blog Graphics (For Non-Designers) Step 2: Optimize Your Post for Repurposing Now that you’ve got a draft of your post complete, let’s see how we can use pieces of it on other channels and platforms. Use Your Email Introduction in Your Email Newsletters Consider crafting your intro with an email-friendly conversational tone. That way, you can easily copy and paste it into your email software, tweaking it slightly as necessary. This will likely only work if your emails are text-heavy rather than image-based. If you send a lot of plain text emails though, this can be an immense time-saver. Recommended Reading: How to Write Irresistible Blog Post Introductions That'll Keep Your Readers Reading Turn Your Blog Post Into Inspiration for a YouTube Video You’ve heard the cliche that a picture is worth a thousand words. That means video has to be worth like, what, half a library? Well, something like that. Anyway, what we’re getting at here is if someone wants to read about a topic, someone probably wants to watch a video about it, too. So, shoot a video based on your blog post. That’s something we’ve done in the past with our video series, and it makes time spent on ideation go a lot quicker: You can even use your blog post as the basis for your script (if you’ll be scripting out your post). If you’re wondering exactly how you could turn a blog post into a video, try this: Break down the main points of your blog post. Ask yourself, â€Å"What are the main takeaways I want someone to learn from reading this?† List them out. Write a condensed script or outline that you could read through in under ten minutes (give or take). Shoot your video. If you don’t have access to a videographer or professional gear, use your phone. Get something together that will show your audience what you’re trying to tell them with your blog post. Recommended Reading:  How to Make a Video Content Marketing Strategy to Boost Your New Series Reuse Your YouTube Video on Facebook and Twitter Alternately, you might want to shoot your video natively for Facebook or Twitter. For our purposes here, let’s say you’ve shot a five-minute video for YouTube. If you wanted to get further mileage out of it, consider sharing that video directly on Facebook too, or break it down into smaller chunks and create a mini-video series for Twitter. Recommended Reading: How to Get Started With Twitter Video Marketing How to Do Facebook Video Marketing the Right Way Use Your Blog Post Intro For Your YouTube Description If you created a video to include in your blog post, use your introduction for your YouTube description. Substantive YouTube descriptions are important for a few reasons, including: Improving your YouTube SEO. Clearly communicating to viewers what your video is about. Giving your YouTube videos a clean, complete, and professional appearance. Like reusing blog post content for email, feel free to adjust your wording as necessary to work within the context of a YouTube description. At the very least, your blog post can give you a solid foundation to dramatically cut down on writing time for YouTube. For example, the description we used for this video ... ... came straight from the introduction to the blog post we created for it: Reuse Graphics on Social Media When you’re creating graphics for your blog post, create a few different versions sized appropriately for your social networks. If you need a primer on the best sizes for every network, we’ve got you covered. Also, consider which types of graphics you could both embed in your blog, and share on social media. Long infographics are great for Pinterest, while quote graphics and images with quick stats are a good fit for Twitter. Here's an example of a blog post graphic we repurposed on Twitter: #Content tip: get more ideas by leveraging expertise outside your marketing department. https://t.co/TeMRAAyz4r pic.twitter.com/n5igyugwQJ - (@) July 14, 2017 How to Repurpose Content and Make the Most of Your Marketing As content marketers, we all have too much to do, and not enough time to get it done. We’re also under pressure to deliver high-quality content our audiences want. That content also needs to be distributed across an ever-growing array of channels. If you’re working on a small team, that pressure is further magnified.  When resources are limited, you have to stretch everything you have to succeed. So, how can you produce awesome 10X content when your time is limited? Try turning one piece of content into five (or more). Why Should Marketers Repurpose Content? Repurposing content simply means taking one asset and reusing it somewhere else. That sounds simple enough in theory, but it can get tricky in execution. To really make it work, it helps to produce content with repurposing in mind, so you can easily slice and dice it into different formats. The benefits to repurposing content are considerable, too. When you focus your energy on producing one awesome asset (say, an in-depth blog post or video), you’re likely to produce a better piece of work than you would by dividing your attention across every platform you’re responsible for. By creating said content with repurposing in mind from the beginning, you can reuse pieces of it elsewhere without your audience feeling like you’re cutting corners. That frees you up to focus on doing one thing really well, while still getting tons more work done with way less effort. In this post, well show you how to repurpose your way to content marketing nirvana. How to Repurpose Content And Make the Most of Your MarketingGrab Your Free Content Repurposing Guide + Infographic This post goes deep into the content repurposing process. However, there are tons of different ways you can repurpose content. In fact, there are far too many to cover in this post alone (and once you get started, youll probably come up with even more of your own). So, we thought youd enjoy this bonus guide packed with 50 content repurposing tips. That way, youll have the process and the inspiration you need to create more awesome content in less time than ever. Plus, weve included a detailed infographic on all things repurposing for you to keep on hand as a reference.Start By Building Your Content Repurposing Toolbox In this post, we’ll show you some tools you can use to help with your content repurposing process: Google (free): Self-explanatory. Google Analytics (freemium): It’s free. It’s powerful. We’re 99% sure you’re already using it. PrintFriendly (free): This is a great tool for turning blog posts into PDFs. Paste in any URL, click a button, and you're done. SlideShare (free): Turning existing content into a slide deck is a great way to maximize the mileage of your efforts. BuzzSumo (paid, optional): This is one of the best content research tools out there. It’s awesome for finding top-performing content for a given keyword. (paid, optional): We have a few features in our own platform that can help with this process, too. We'll talk about those at the end. Step 1: Create a Piece of Large-Scale 10X Content If you’re unfamiliar with the term â€Å"10X content,† it refers to the idea of creating content that’s ten times better than anything that already exists. In order to create that kind of content, you’ll need to buckle down and focus deeply on producing something truly exceptional. Focus deeply on producing something truly exceptional.Start With Keyword Research If you’re working with limited time, money, and resources, you’ll want to make the most of every minute you’ve got. Starting with strong keyword research gives you hard data to ensure people are going to care about the content you’re creating before you get too far into your process. Recommended Reading: The Ultimate Content Marketer's Guide to Keyword Research How to Improve Your Keyword Research With Latent Semantic Indexing This is the Marketing Research Process That Will Take Your Content to the Next Level Apply the Skyscraper Technique One of the fastest ways to create a piece of 10X content is to apply the Skyscraper Technique. Coined by Brian Dean of Backlinko, it’s an easy and repeatable process for creating the best stuff possible on a given topic. Here’s how it works in simple terms: Review the top ten search results for your chosen keyword. Make a spreadsheet (or just make mental notes) of what information each post contains. Pay attention to missing information, lack of important details, or types of content that are missing from each post (videos, infographics, etc.). Write your own post that includes all the information a person searching for that topic would need. Add resources that are missing from existing content. In short, create something that is objectively better-researched and more resourceful than anything else that currently exists. There are a couple different ways you can find top-performing content (so you can scope out your competition): Do a simple Google search. It's free and easy. Use BuzzSumo. Sometimes, what gets shared on social media can differ from what ranks highest in organic search. So, use BuzzSumo to find all the top-shared content on social media for a given keyword. This can help you find even more inspiration than using a search engine alone. The team at Duct Tape Marketing put together this video to demonstrate how it works and help you get started: While success isn’t guaranteed, if you follow this process correctly, you should start to see results. Recommended Reading: How to Improve Your Content With the Skyscraper Technique Craft a Solid Outline Here at , we never write a blog post without an outline. They’re essential for saving time by figuring out what you’ll cover, before getting started and realizing your ideas are a disorganized mess. Plus, outlines also make it easier to break your post down into sections so you can think more clearly about how each piece might be reused somewhere else. Recommended Reading: The 10-Minute, 10-Step Solution for the Best Blog Outline Then, Write the Crap Out of Your Blog Post Remember, our goal here is to start off with one awesome 10X piece of content. An ordinary, run-of-the-mill blog post isn’t going to cut it here. You’ll need to dig deep and produce something truly great. Furthermore, you’ll need to write while keeping repurposing in mind. Your post should: Be substantial. That’s probably going to mean it’s at least 1,500 to 3,000 words in length. That’s not because longer posts are inherently better, but because you’re probably going to need that kind of length to include all the information your post will need. Be relevant. Make sure you’ve selected keywords and a topic your audience cares about. One idea here is to look through your Google Analytics account, see which content has received the most traffic or conversions and try coming up with something similar. Be better than anything else that currently exists. This is a tall order, but it might be more achievable than you think. We’ll get into this in our next section. Recommended Reading: The Ultimate Blog Writing Process to Create Killer Posts How to Write a Blog Post: Your 5-Point Checklist to Rock a Perfect Post Design Visual Content You Can Use Elsewhere Whether you’re creating your own images or working with a designer, include graphics you can share elsewhere in your post. Those could include: Quote graphics Infographics Instructional images and how-to illustrations Blog title header graphics Stat graphics The key is to create graphics that both: Can be embedded inline in your post. Makes sense in context on your social channels. Here's an example of a tweet from our Twitter profile that uses an instructional graphic from this blog post: Heres how to build new marketing habits https://t.co/F08Y2Vq3sG pic.twitter.com/2IfOluQdrz (@) February 19, 2017 Here's another one for a landing page, where we took the page's header graphic and made a Twitter-friendly version: We put together over 100 free templates just for you with our new marketing resource library! 📚 https://t.co/hWVVfr8Cww pic.twitter.com/nVWEzRUBw0 (@) February 21, 2017 We’ll cover this further in a bit, but for now, take a look through this post (or most others on our blog) for more examples of what we’re talking about. Recommended Reading: How to Make the Best Social Media Images the Easy Way How to Attract an Audience With the Best Blog Photography Tips (+128 Images) How to Make the Best Blog Graphics (For Non-Designers) Step 2: Optimize Your Post for Repurposing Now that you’ve got a draft of your post complete, let’s see how we can use pieces of it on other channels and platforms. Use Your Email Introduction in Your Email Newsletters Consider crafting your intro with an email-friendly conversational tone. That way, you can easily copy and paste it into your email software, tweaking it slightly as necessary. This will likely only work if your emails are text-heavy rather than image-based. If you send a lot of plain text emails though, this can be an immense time-saver. Recommended Reading: How to Write Irresistible Blog Post Introductions That'll Keep Your Readers Reading Turn Your Blog Post Into Inspiration for a YouTube Video You’ve heard the cliche that a picture is worth a thousand words. That means video has to be worth like, what, half a library? Well, something like that. Anyway, what we’re getting at here is if someone wants to read about a topic, someone probably wants to watch a video about it, too. So, shoot a video based on your blog post. That’s something we’ve done in the past with our video series, and it makes time spent on ideation go a lot quicker: You can even use your blog post as the basis for your script (if you’ll be scripting out your post). If you’re wondering exactly how you could turn a blog post into a video, try this: Break down the main points of your blog post. Ask yourself, â€Å"What are the main takeaways I want someone to learn from reading this?† List them out. Write a condensed script or outline that you could read through in under ten minutes (give or take). Shoot your video. If you don’t have access to a videographer or professional gear, use your phone. Get something together that will show your audience what you’re trying to tell them with your blog post. Recommended Reading:  How to Make a Video Content Marketing Strategy to Boost Your New Series Reuse Your YouTube Video on Facebook and Twitter Alternately, you might want to shoot your video natively for Facebook or Twitter. For our purposes here, let’s say you’ve shot a five-minute video for YouTube. If you wanted to get further mileage out of it, consider sharing that video directly on Facebook too, or break it down into smaller chunks and create a mini-video series for Twitter. Recommended Reading: How to Get Started With Twitter Video Marketing How to Do Facebook Video Marketing the Right Way Use Your Blog Post Intro For Your YouTube Description If you created a video to include in your blog post, use your introduction for your YouTube description. Substantive YouTube descriptions are important for a few reasons, including: Improving your YouTube SEO. Clearly communicating to viewers what your video is about. Giving your YouTube videos a clean, complete, and professional appearance. Like reusing blog post content for email, feel free to adjust your wording as necessary to work within the context of a YouTube description. At the very least, your blog post can give you a solid foundation to dramatically cut down on writing time for YouTube. For example, the description we used for this video ... ... came straight from the introduction to the blog post we created for it: Reuse Graphics on Social Media When you’re creating graphics for your blog post, create a few different versions sized appropriately for your social networks. If you need a primer on the best sizes for every network, we’ve got you covered. Also, consider which types of graphics you could both embed in your blog, and share on social media. Long infographics are great for Pinterest, while quote graphics and images with quick stats are a good fit for Twitter. Here's an example of a blog post graphic we repurposed on Twitter: #Content tip: get more ideas by leveraging expertise outside your marketing department. https://t.co/TeMRAAyz4r pic.twitter.com/n5igyugwQJ - (@) July 14, 2017 How to Repurpose Content and Make the Most of Your Marketing As content marketers, we all have too much to do, and not enough time to get it done. We’re also under pressure to deliver high-quality content our audiences want. That content also needs to be distributed across an ever-growing array of channels. If you’re working on a small team, that pressure is further magnified.  When resources are limited, you have to stretch everything you have to succeed. So, how can you produce awesome 10X content when your time is limited? Try turning one piece of content into five (or more). Why Should Marketers Repurpose Content? Repurposing content simply means taking one asset and reusing it somewhere else. That sounds simple enough in theory, but it can get tricky in execution. To really make it work, it helps to produce content with repurposing in mind, so you can easily slice and dice it into different formats. The benefits to repurposing content are considerable, too. When you focus your energy on producing one awesome asset (say, an in-depth blog post or video), you’re likely to produce a better piece of work than you would by dividing your attention across every platform you’re responsible for. By creating said content with repurposing in mind from the beginning, you can reuse pieces of it elsewhere without your audience feeling like you’re cutting corners. That frees you up to focus on doing one thing really well, while still getting tons more work done with way less effort. In this post, well show you how to repurpose your way to content marketing nirvana. How to Repurpose Content And Make the Most of Your MarketingGrab Your Free Content Repurposing Guide + Infographic This post goes deep into the content repurposing process. However, there are tons of different ways you can repurpose content. In fact, there are far too many to cover in this post alone (and once you get started, youll probably come up with even more of your own). So, we thought youd enjoy this bonus guide packed with 50 content repurposing tips. That way, youll have the process and the inspiration you need to create more awesome content in less time than ever. Plus, weve included a detailed infographic on all things repurposing for you to keep on hand as a reference.Start By Building Your Content Repurposing Toolbox In this post, we’ll show you some tools you can use to help with your content repurposing process: Google (free): Self-explanatory. Google Analytics (freemium): It’s free. It’s powerful. We’re 99% sure you’re already using it. PrintFriendly (free): This is a great tool for turning blog posts into PDFs. Paste in any URL, click a button, and you're done. SlideShare (free): Turning existing content into a slide deck is a great way to maximize the mileage of your efforts. BuzzSumo (paid, optional): This is one of the best content research tools out there. It’s awesome for finding top-performing content for a given keyword. (paid, optional): We have a few features in our own platform that can help with this process, too. We'll talk about those at the end. Step 1: Create a Piece of Large-Scale 10X Content If you’re unfamiliar with the term â€Å"10X content,† it refers to the idea of creating content that’s ten times better than anything that already exists. In order to create that kind of content, you’ll need to buckle down and focus deeply on producing something truly exceptional. Focus deeply on producing something truly exceptional.Start With Keyword Research If you’re working with limited time, money, and resources, you’ll want to make the most of every minute you’ve got. Starting with strong keyword research gives you hard data to ensure people are going to care about the content you’re creating before you get too far into your process. Recommended Reading: The Ultimate Content Marketer's Guide to Keyword Research How to Improve Your Keyword Research With Latent Semantic Indexing This is the Marketing Research Process That Will Take Your Content to the Next Level Apply the Skyscraper Technique One of the fastest ways to create a piece of 10X content is to apply the Skyscraper Technique. Coined by Brian Dean of Backlinko, it’s an easy and repeatable process for creating the best stuff possible on a given topic. Here’s how it works in simple terms: Review the top ten search results for your chosen keyword. Make a spreadsheet (or just make mental notes) of what information each post contains. Pay attention to missing information, lack of important details, or types of content that are missing from each post (videos, infographics, etc.). Write your own post that includes all the information a person searching for that topic would need. Add resources that are missing from existing content. In short, create something that is objectively better-researched and more resourceful than anything else that currently exists. There are a couple different ways you can find top-performing content (so you can scope out your competition): Do a simple Google search. It's free and easy. Use BuzzSumo. Sometimes, what gets shared on social media can differ from what ranks highest in organic search. So, use BuzzSumo to find all the top-shared content on social media for a given keyword. This can help you find even more inspiration than using a search engine alone. The team at Duct Tape Marketing put together this video to demonstrate how it works and help you get started: While success isn’t guaranteed, if you follow this process correctly, you should start to see results. Recommended Reading: How to Improve Your Content With the Skyscraper Technique Craft a Solid Outline Here at , we never write a blog post without an outline. They’re essential for saving time by figuring out what you’ll cover, before getting started and realizing your ideas are a disorganized mess. Plus, outlines also make it easier to break your post down into sections so you can think more clearly about how each piece might be reused somewhere else. Recommended Reading: The 10-Minute, 10-Step Solution for the Best Blog Outline Then, Write the Crap Out of Your Blog Post Remember, our goal here is to start off with one awesome 10X piece of content. An ordinary, run-of-the-mill blog post isn’t going to cut it here. You’ll need to dig deep and produce something truly great. Furthermore, you’ll need to write while keeping repurposing in mind. Your post should: Be substantial. That’s probably going to mean it’s at least 1,500 to 3,000 words in length. That’s not because longer posts are inherently better, but because you’re probably going to need that kind of length to include all the information your post will need. Be relevant. Make sure you’ve selected keywords and a topic your audience cares about. One idea here is to look through your Google Analytics account, see which content has received the most traffic or conversions and try coming up with something similar. Be better than anything else that currently exists. This is a tall order, but it might be more achievable than you think. We’ll get into this in our next section. Recommended Reading: The Ultimate Blog Writing Process to Create Killer Posts How to Write a Blog Post: Your 5-Point Checklist to Rock a Perfect Post Design Visual Content You Can Use Elsewhere Whether you’re creating your own images or working with a designer, include graphics you can share elsewhere in your post. Those could include: Quote graphics Infographics Instructional images and how-to illustrations Blog title header graphics Stat graphics The key is to create graphics that both: Can be embedded inline in your post. Makes sense in context on your social channels. Here's an example of a tweet from our Twitter profile that uses an instructional graphic from this blog post: Heres how to build new marketing habits https://t.co/F08Y2Vq3sG pic.twitter.com/2IfOluQdrz (@) February 19, 2017 Here's another one for a landing page, where we took the page's header graphic and made a Twitter-friendly version: We put together over 100 free templates just for you with our new marketing resource library! 📚 https://t.co/hWVVfr8Cww pic.twitter.com/nVWEzRUBw0 (@) February 21, 2017 We’ll cover this further in a bit, but for now, take a look through this post (or most others on our blog) for more examples of what we’re talking about. Recommended Reading: How to Make the Best Social Media Images the Easy Way How to Attract an Audience With the Best Blog Photography Tips (+128 Images) How to Make the Best Blog Graphics (For Non-Designers) Step 2: Optimize Your Post for Repurposing Now that you’ve got a draft of your post complete, let’s see how we can use pieces of it on other channels and platforms. Use Your Email Introduction in Your Email Newsletters Consider crafting your intro with an email-friendly conversational tone. That way, you can easily copy and paste it into your email software, tweaking it slightly as necessary. This will likely only work if your emails are text-heavy rather than image-based. If you send a lot of plain text emails though, this can be an immense time-saver. Recommended Reading: How to Write Irresistible Blog Post Introductions That'll Keep Your Readers Reading Turn Your Blog Post Into Inspiration for a YouTube Video You’ve heard the cliche that a picture is worth a thousand words. That means video has to be worth like, what, half a library? Well, something like that. Anyway, what we’re getting at here is if someone wants to read about a topic, someone probably wants to watch a video about it, too. So, shoot a video based on your blog post. That’s something we’ve done in the past with our video series, and it makes time spent on ideation go a lot quicker: You can even use your blog post as the basis for your script (if you’ll be scripting out your post). If you’re wondering exactly how you could turn a blog post into a video, try this: Break down the main points of your blog post. Ask yourself, â€Å"What are the main takeaways I want someone to learn from reading this?† List them out. Write a condensed script or outline that you could read through in under ten minutes (give or take). Shoot your video. If you don’t have access to a videographer or professional gear, use your phone. Get something together that will show your audience what you’re trying to tell them with your blog post. Recommended Reading:  How to Make a Video Content Marketing Strategy to Boost Your New Series Reuse Your YouTube Video on Facebook and Twitter Alternately, you might want to shoot your video natively for Facebook or Twitter. For our purposes here, let’s say you’ve shot a five-minute video for YouTube. If you wanted to get further mileage out of it, consider sharing that video directly on Facebook too, or break it down into smaller chunks and create a mini-video series for Twitter. Recommended Reading: How to Get Started With Twitter Video Marketing How to Do Facebook Video Marketing the Right Way Use Your Blog Post Intro For Your YouTube Description If you created a video to include in your blog post, use your introduction for your YouTube description. Substantive YouTube descriptions are important for a few reasons, including: Improving your YouTube SEO. Clearly communicating to viewers what your video is about. Giving your YouTube videos a clean, complete, and professional appearance. Like reusing blog post content for email, feel free to adjust your wording as necessary to work within the context of a YouTube description. At the very least, your blog post can give you a solid foundation to dramatically cut down on writing time for YouTube. For example, the description we used for this video ... ... came straight from the introduction to the blog post we created for it: Reuse Graphics on Social Media When you’re creating graphics for your blog post, create a few different versions sized appropriately for your social networks. If you need a primer on the best sizes for every network, we’ve got you covered. Also, consider which types of graphics you could both embed in your blog, and share on social media. Long infographics are great for Pinterest, while quote graphics and images with quick stats are a good fit for Twitter. Here's an example of a blog post graphic we repurposed on Twitter: #Content tip: get more ideas by leveraging expertise outside your marketing department. https://t.co/TeMRAAyz4r pic.twitter.com/n5igyugwQJ - (@) July 14, 2017

Advertisements Essay Example | Topics and Well Written Essays - 500 words

Advertisements - Essay Example However, it is also important for advertisers to employ psychologists who study about what would make consumers tick. For instance, the first products to come out in the market usually set the name of their company to be recognized for those certain products. Toothpastes for example are often associated with Colgate because it was the first to have mass produced it. People for decades stuck to Colgate toothpastes because of the thought that pioneers are the best based from their experience and expertise. Today, however, such ideals are dwindling away. Thus, the modern psychologists of advertisers need to know what has changed in the consumers’ standards in buying products. Taking our example earlier, Colgate toothpaste producers did not stop to where they started but over the years, improved their products. Due to this need to improve and maintain a good quality of products that would be competitive in the market, Colgate also employs chemists who modify the products to meet t he needs of contemporary users. The modern consumers are now more informed and meticulous. Therefore, advertisements are made to appeal to their logic and information. Colgate for instance, has a variety of toothpastes that cater to the different needs of the consumers.

The Whole Foods Company Essay Example | Topics and Well Written Essays - 500 words

The Whole Foods Company - Essay Example With regard to the Company's five main classes of property and equipment, the overall balance for 2005 was $1,054, 605. A slight Depreciation and amortization costs totaled $129.8 million for the year. Accumulated accelerated depreciation and other asset impairments came to an estimated $5.9 million, and interest capitalized during the fiscal year was an estimated $3 million. Further, development costs of new stores approximated $207.8 million. In November of 2005 leases were signed for an additional 65 store developments. As to business combinations, the Company acquired assets from "Select Fish" in October 2003, and from "Fresh and Wild" in January 2004. Select Fish is a seafood processing and distribution factory based in Seattle, Washington. Fresh and Wild operates seven natural and organic food outlets in London and Bristol in England. Both stock acquisitions made use of the "purchase method" so that the purchase price was made on tangible and identifiable intangible assets, which was based on their estimated fair values at the date of acquisition. The estimated losses from Katrina justify this partial-disclosure that; informs stakeholders of the losses incurred due to the unexpected event in New Orleans; provides an estimate for insurance costs; lists losses; and highlights strategies to adapt to the change (e.g., costs written off as store expenses).

Abraham Maslow’s Hierarchy of Needs Essay Example for Free

Abraham Maslow’s Hierarchy of Needs Essay Aron Ralston’s physiological need was to satisfy his hunger, thirst, and a need to love and be loved. His desire was to be a father. This gave him a purpose to live. His will to live became greater than dying. But thirst and hunger overcame him to a point where he was saving and sipping his own urine to stay alive. I also believe that he had a divine appointment as he was shown insight into his reproductive future by the vision he had of a son. He was also shown that he was going to lose his arm when he saw the preschool boy being scooped up by a one armed man. I do not know if Aron believed in God or if he even had a relationship with my Lord and Savior or not, but I do think that his spiritual development should have grown through his journey. Hunger can put us in a life or death situation. After hours of driving alone in an unfamiliar city, you finally see a diner where you can eat. Even though it looks deserted and a little creepy, you end up stopping because you are really hungry. According to Maslow (pg 407) our need to meet the physiological need of hunger and thirst takes priority over our safety needs prompting us to take risk at times in order to eat. See more:Â  Masters of Satire: John Dryden and Jonathan Swift Essay References Myers, David G. Psychology. New York: Worth, 1998. Print.

The Human Genome Project Essay -- Science Genetics Essays

The Human Genome Project On the brink of the 21st century, genetics is paving the way into a brave, new world where the discoveries being made will bestow upon us tremendous powers and possibilities that are restricted only by our imaginations. Many things long considered "science fiction" are well on their way to becoming reality. Advancements made by the Human Genome Project give us the ability to alter our own destinies along with those of our descendents. However, along with the benefits of increased control over our lives come the uncertainties: Will humankind choose to draw boundaries in regards to genetic choices? Where will those boundaries be? How will this affect our future? Could our deepened knowledge of the power of genetics threaten the biodiversity essential to evolution? Would we, in essence, be "playing God"? One thing is certain- life, as we know it, will never be the same (Rayl, 112). Before one can speculate intellectually about the benefits and uncertainties of genetic study, it is important to understand how we, as humankind, have reached this breaking point of science. The HGP began in 1990 as a 15-year project coordinated by the U.S. Department of Energy and the National Institutes of Health. It is expected to be complete by 2003, two years ahead of schedule, due to rapid technological advances. The overall goals of this project are to catalog the estimated 80,000- 100,000 genes in the human DNA and to determine the sequences of the 3 billion chemical bases that make up the human DNA. This new information will then be stored in databases, as geneticists then develop tools for its analysis. Finally, the HGP is to address the ethical, legal, and social issues that may arise from the genetic research (... ...ty, must agree upon a set of rules and standards that will govern the ethical, legal, and social issues surrounding the final outcome of the project. Clearly, we must do it quickly. References 1- Rayl, A.J.S., et al. "Genetics in the New Millennium." MINNESOTA MONTHLY. Aug., 1999:112- 124. 2- Human Genome Project Information. Obtained 20 Oct., 1999: http://www.ornl.gov/hgmis. 3- "The Future is Now." TIME magazine international. 8 Feb., 1999:VOL. 153 NO. 5. Obtained 20 Oct., 1999: http://www.pathfinder.com/time/magazine/articles/0,3266,20825,00.html. 4- Associated Press. "Unregulated gene testing can be faulty." Star Tribune. 21 Sept., 1999. 5- Holtzman, Neil and Shapiro, David, et al. "Genetic Testing and Public Policy." British Medical Journal. 14 March, 1998: 316(7134). Obtained 17 Nov., 1999: http://www.bmj.com/cgi/content/full/316/7134/852.

Compensation and Benefits Plan

Compensation and Benefits Plan November 20, 2011 Compensation and Benefits Plan In this submission Learning Team B (LTB) supports and expands on one team member’s proposal to add a school psychologist at Manzano Day School in Albuquerque, New Mexico to fill an operational gap. LTB outlines a proposal for compensation and benefits plan that meets the needs of the employee and the organization. Specifically, the proposal recommends and justifies an approach for direct pay, incentives, security and health benefits, pay for time not worked, and employee services; moreover, it identifies any obstacles or potential resistant in implementing each recommended approach. Direct Pay When developing a set salaray for the position of School Pshcycologist at Monzano Day school. One must consider the demographics and comparison of other schools in the area. For many years New Mexico public schools have been ranked worst in the country as a result of over crowding, lack of funding, lack of staff, lack of resources and corupt behavior. When comparing the pay scale for a school psychologist working for the Albuquerque Public School(APS) system an individual with a PhD. in Pschology starts at an annual salary of $54,000 (www. aps. edu/human-resources/salary-schedules/salaries/a4-salary-schedule) which is based on a 208 days (8hrs/day) work schedule and then is adjusted according to years of experience and other skills according to a grade step in pay. Manzano Day School would match the same payscale and grading as the public schools offer, in addition to non quanitative incentives as small classroom sizes, multitude of resources, adaquate funding for education and a strong support from the community, board of directors and administration. Incentives Nonprofit organizational goals differ from for-profit firms and require different types of leaders and reward systems. Inability to distribute profits prohibits profit sharing, gain sharing, and stock-ownership incentive plans (Roomkin & Weisbrod, 1999). Firms are increasingly sing variable-pay systems such as pay-for-performance plans to control costs and increase employee efficiency (Cascio, 2010). Such a system is not a good fit for the school psychologist because it would likely reduce intrinsic motivation and could influence objective failure (Bregn, 2010). The major purpose of a school psychologist is â€Å"to achieve positive outcomes for students and systems† (Shriberg, Satchwell, McArdle, & James, 2010, p. 8). Position activities do not have sole influence over outcomes making it difficult to identify conditions to meet to attain a specified bonus incentive (Bregn, 2010). The change in social, emotional, or psychological outcomes is difficult to target, measure, and reward (Roomkin & Weisbrod, 1999). When the link between performance and rewards are weak, the merit-pay system fails (Cascio, 2010). The school psychologist is an intended change agent who leads the charge â€Å"toward positive ends for children, families, schools, and communities† (Shriberg et al, 2010, p. 20). Thus, employee involvement in decision making, empowerment, recognition, training opportunities, and offerance of a supportive nurturing company culture are important nonfinancial rewards (Cascio, 2010). Manzano Day School operates nine calendar months annually; providing the school psychologist a 12-month salary is a unique yet feasible incentive that will help the company attract the right candidate and enhance his or her job satisfaction. Another inherent incentive that produces the same effects is free tuition for the school psychologist’s children if he or she has any. Security and Health Benefits †¦ Randa’s part†¦ Pay for Time Not Worked †¦ Lacy’s part†¦ Employee Services The Age Discrimination in Employment Act requires employers to offer the same group health insurance to every employee no matter what age they are. Employers offer a wide variety of benefits. For companies to be successful in the competitive labor market, firms are fair when offering benefits to employees. This year is the first year employers are offering domestic partner benefits regardless of the person’s sexual orientation and marital status (Casico, 2010). For many years insurance companies only paid out benefits to married couples of the same sex, but because of the diversity of the labor market, firms are being more diverse. According to the Bureau of Labor Statistics, 29 % of private sector workers, and 33% of local and state government workers have health care benefits for domestic partners of the same sex. The benefits vary, depending on the employer and employee characteristics, and whether the domestic partner is of the same or opposite sex (Bureau, 2011). In March 2011, the Bureau of Labor Statistics reported paid leave benefits to be the largest available benefit offered by employers, and employers offers 91 % of paid benefits to full-time workers in private industry (Bureau, 2011). Employees offer other work life benefits such as Elder care, child adoption, onsite childcare, subsidized childcare, the ability to convert sick days into personal days, and flexible work schedule (Casico, 2010). Benefits are important and people are committing more to companies because of the benefits. Conclusion Ultimately†¦ need to add some summarized thought that ties the paper together†¦ LTB outlined the compensation and benefits plan proposal for a school psychologist position at the Manzano Day School in Albuquerque, New Mexico. Specifically, the proposal recommended and justified an approach for direct pay, incentives, security and health benefits, pay for time not worked, and employee services; furthermore, it identified any obstacles or potential resistant in implementing the recommended approach. References: Bregn, K. (2010). The Logic of the New Pay Systems Revisited-in the Light of Experimental and Behavioral Economics. International Journal Of Public Administration, 33(4), 161-168. doi:10. 1080/01900690903304175 Bureau of Labor Statistics (2011), Employee Benefits in the United States, Retrieved November 17, 2011 from http://www. ls. gov/news. release/ebs2. nr0. htm Cascio, W. F. (2010). Managing human resources: Productivity, quality of work life, profits (8th ed. ) Roomkin, M. J. , & Weisbrod, B. A. (1999). Managerial Compensation and Incentives in For-Profit and Nonprofit Hospitals. Journal Of Law, Economics, & Organization, 15(3), 750-781. Shriberg, D. , Satchwell, M. , McArdle, L. , & James, J. ( 2010). An Exploration of School Psychologists' Beliefs About Effective Leadership Practice in School Psychology. School Psychology Forum, 4(4), 8-21.

The Americans with Disabilities Act of 1990

The first impression that the average person might have when reading about the Americans with Disabilities Act of 1990 (ADA) is that it appears to be greatly beneficial to Americans with disabilities. Certainly, it was intended to be of assistance to these individuals; however, a question remains regarding the degree of assistance that it provided to the, or if it was beneficial at all. The intention of the ADA was to open access to all aspects of society, to people with all kinds of disabilities.It was intended to prevent discrimination against individuals with disabilities in the same way that previous civil rights laws protected people from discrimination based on race or biological sex. The ADA is divided into five sections, called â€Å"titles. † These titles each address certain topics including various regulations for businesses and organizations of almost any size or purpose, requirements for communications over the telephone, and other provisions in terms of providing physical access, as well as other forms of access to the disabled population.Overall, the ADA does provide the valuable protections to many Americans. It allows individuals with disabilities to have access to education, employment, housing who may not have previously had opportunities in these areas. However, the ADA is not without its issues. The language of the ADA at times goes beyond regulating easily defined and delimited impairments that have objectively determined bases to protecting individuals defined as â€Å"impaired† merely because they are affected by people’s perceptions of a condition or illness that they possess.The language of the ADA raises other issues as well, including the suggestions that the ADA is little more than an enforced quota system or that the measure â€Å"infantilizes† the individuals that it claims to protect. This paper will be used to summarize the ADA and describe its history, as well as some of its effects. Some of the indi viduals involved with ADA and its policymaking will be addressed. Finally, this paper will be used to discuss the assumptions and values inherent in the ADA and some recommendations for its change. The History of the Americans with Disabilities Act of 1990 The ADA is a civil rights bill.When it passed into law on July 26, 1990 the people who wrote it expected that it would protect individuals with disabilities in the same manner that the Civil Rights Act of 1964. The ADA is divided into five sections, known as â€Å"titles. † These titles define, suggest, or regulate a number of different issues, including: 1. Equal employment opportunities 2. Access to public services overseen by state and local governments 3. Access to both publicly- and privately-run businesses for people with disabilities whenever possible 4. The availability of telephone and other voice communication services to the hearing impaired 5.Definitions of the breadth, depth, and limits of ADA protections and o f limitations to state immunity, as well as describing technical assistance programs of importance to businesses (Eckert, 2003). Regardless of the size, all state and local governments fall under the provisions of the ADA. The provisions of the ADA also apply to all sizes of business, regardless of how many people are employed by those businesses. Certain exceptions are made, however, when compliance would cause undue hardship for the business that needs to make modifications. Before the 1960s, people with disabilities were often removed from the general population.Previous generations assumed that individuals with disabilities were â€Å"suffering† due sins either they or their ancestors had committed. Children with disabilities were sent to separate schools from other children, if they were educated at all. The first attempts to care for American citizens with disabilities did not come until the nineteenth century, when life was a little easier and people were able to turn to doing charitable acts. These acts sprung from the community having a â€Å"humanitarian religious background that stressed the responsibility of the successful to help the unfortunate† (Rubin & Roessler, 2001, p.6). The first efforts made benefited individuals who were deaf or blind; only later were attempts made to assist individuals who were mentally retarded or mentally ill (Rubin & Roessler, 2001, pp. 6-7). Regardless of these advances, new laws were passed in the second half of the nineteenth century that were based on the scientific theories of eugenics. These laws prohibited people with mental or emotional disabilities from marrying, among other things, to remove them from the gene pool (Rubin & Roessler, 2001, pp.15-18), eventually leading to individuals with disabilities being segregated, including segregation through special education and vocational education. Eventually, as expectations for social responsibility waned, the government took on the role of setting guidelines as to how people with disabilities were treated. Progress first came in terms of worker’s compensation laws and rehabilitation acts. The Depression slowed much of the progress being made in rehabilitation services, but eventually the improved economy resulted in the creation of a number of rehabilitation programs (Rubin & Roessler, 2001, pp.31-32). The period between 1954 and 1972 for that time to be called â€Å"The Golden Era of Rehabilitation† due to all of the legislation enacted during this time (Rubin & Roessler, 2001, p. 34). One of these pieces of legislation was the Vocational Rehabilitation Act of 1954, which authorized funding for vocational education and expanded services. In addition, amendments to the Social Security Act provided aid for individuals with disabilities (Rubin & Roessler, 2001, pp. 33-36).Despite these efforts, individuals with disabilities still faced discrimination. Even the Civil Rights Act, passed in 1964, did not protect peop le with disabilities from discrimination. However, the Civil Rights Act was the first among this kind of legislation to formulate actual penalties against those states that did no enforce the Act. These penalties included â€Å"termination of financial assistance if states and communities receiving federal funds refuse to comply with federal desegregation orders† (Rubin & Roessler, 2001, p. 42).The Civil Rights Act, however, did provide the foundation for other legislation, such as the Architectural Barriers Act, passed in 1968. In what was quite possibly the most important move for the disabled community, the Rehabilitation Act of 1973 removed many physical and intellectual barriers to individuals with disabilities. The Americans with Disabilities Act of 1990 was one of these acts of legislation. The ADA built upon previous acts by prohibiting discrimination against individuals with disabilities, as described in an earlier section.The sociopolitical model came into being at about the same time the ADA was passed. As the medical model fell out of favor, having a disability was no longer considered a stigma and the isolation of individuals with disabilities was slowly put aside. Instead of seeking to segregate the disabled or trying to â€Å"fix† them, the new model is attempting to integrate them and bring equality to the disabled population. Individuals with disabilities were brought into the educational system and into the workforce and were perceived as equals perhaps for the first time in history.Both the ADA and the legislation that reauthorized its provisions addressed many areas of discrimination against individuals with disabilities. As part of this focus on discriminatory practices, Title I of the ADA addressed pre-employment testing and screening. According to Power (2000) the ADA â€Å"mandated when employment testing should be done, and described how testing must relate to the essential functions of the job (p. xiii). Testing accommo dations under the ADA were divided into the categories of medium, time limits, and content (Power, 2000, p. xiii).These limits allowed more individuals with disabilities to have wider scope when taking pre-employment tests, permitting them to test in areas for which they may have previously been arbitrarily deemed unsuited. Positive and Negative Impacts of the ADA However, not all of the effects of this legislation were necessarily positive ones. The ADA undeniably fostered ill feelings in the American public, based on the public’s perception of the ADA being nothing more than legislation that enforced quotas or as legislation that encouraged abuse through its widely inclusive language.This last perception was reinforced by the popular culture in the media, such as its mocking treatment in segments of the popular cartoons The Simpsons and King of the Hill. These two programs featured episodes in which characters deliberately abused the ADA, forcing situations by which they fi t the apparently loose provisions of the act. In the mind of the public, Homer deliberately overeating to fit the definition of â€Å"morbid obesity† and the efforts of Hank Hill’s co-workers to force various personal issues into compliance with the ADA provisions showed how the ADA could reinforce or even reward malingering.The King of the Hill episode took a sly jab in this vein at the ADA by its conclusion, which showed the entire office being â€Å"protected† under the auspices of the ADA, with only the manager being held responsible for doing any work (Krieger, 2000, p. 20). The last scene of that particular King of the Hill episode may be of importance for several reasons. First, as already noted, it sends a subtle message to the American public, many of whom do not have informed opinions about the act, about the ADA.Second, as noted by Cary LaCheen, a parallel exists between the way that the media portrays the ADA and the manner upon which it is ruled in the courts (cited in Krieger, 2000, p. 25). Finally, this final scene might have played on fears that the American public had at the time of the â€Å"high levels of job instability and worker displacement† that characterized the then-current labor market and that potentially bred â€Å"insecurity, fear, and resentment toward employment protections extended to members of disadvantaged groups (Krieger, 2000, p.28). While these publicly-held sentiments are not caused by the ADA itself, they are a response to the frequently vague and over-broad language and interpretations of the language of the act itself. Schwochau and Blanck (2000) suggest that the ADA has actually had a negative effect on the employment of people with disabilities or, at the very least, that the ADA has not created improved working conditions for individuals with disabilities.The authors indicate that at the time that their article was written the figures produced in the surveys provided by the National Org anization on Disability actually reflected a decline in the number of such individuals who were employed (Schwochau & Blanck, 2000, p. 271). The same surveys indicated that educational barriers still remain, with individuals with disabilities still obtaining unequal education despite being largely integrated into the general education population.However, the surveys indicated that there had been some increase in employment for severely disabled individuals (Schwochau & Blanck, 2000, p. 271). Two interesting and potentially disturbing aspects exist in the ADA legislation. One such aspect is that it legislates people’s perceptions; that is, if the perceptions of others cause a person to be perceived as disabled, then that person is protected under the provisions of the ADA (Boyd, 2002, p. 2). Boyd (2002) lists HIV status, disfiguring facial scars, and morbid obesity as three such perceived disabilities (p. 2).Another difficult aspect is that the ADA, intended to prevent discrim ination, is discriminatory in and of itself. It does not recognize the rights of all individuals with disabilities; rather, it recognizes the rights of only those individuals whose disabilities meet the statutory definition of disability (Colker, date, p. 98). While the drafters of this act chose to use longstanding definitions of certain disabilities, adopting some definitions from Section 504 from the Rehabilitation Act, it is clear from the above paragraph that these definitions contain some gray areas.Because individuals who do not meet these defined limits are not covered by the ADA, people who lack disabilities are unable to bring reverse discrimination suits or otherwise â€Å"challenge favorable treatment of individuals with disabilities† (Colker, date, p. 98). This narrow concept of who is covered by the ADA also has the potential to create a type of affirmative action program for individuals with disabilities (Colker, date, p. 98). Previous incarnations of affirmati ve action programs have not been effective for those individuals they allegedly protected.Rather, there has been some argument that affirmative action programs that emphasize the â€Å"needs† rather than the â€Å"rights† of certain groups actually â€Å"infantilize† those individuals (Burke, 1997, p. 271). Who is Involved in the Debate? The debate on the ADA is widespread and covers many areas of society. On the one hand, the National Organization on Disability and other similar groups stand in advocacy of individuals with disabilities. Educators at all levels have also taken up the banner of accessibility and inclusion.Economists, on the other hand, appear to be arguing that the ADA is not as beneficial as it was once thought it could be. Regardless of these positions, however, the influence of the ADA continues to be debated. One source of current debate comes from the technology sector. Because the ADA grants equal access to individuals with disabilities, on e question that currently exists is whether or not this guarantee of access extends to commercial and private websites (National Council on Disability, 2003, par. 1). This debate extends from Title 3 of the ADA and the definition of the word â€Å"place† as used in that title.If individuals with disabilities are unable to access these site through electronic aids such as synthetic speech or Braille outputs, are the parties who run these sites liable to provide them access (National Council on Disability, 2003, par. 12). Although a great deal of the access issue can be resolved with a small amount of additional programming effort, how far is it necessary to go to be in compliance with the ADA–or does it extend at all to the Internet? Although the answer to this question has been ruled as â€Å"no† in the past, advocacy groups continue to argue that the provisions of the ADA cover more than just physical spaces.One perception of the ADA is that the law â€Å"forc es† equality by requiring employers to treat individuals with disabilities differently to permit them to function as other employees’ equals. However, as Schwochau and Blanck (2000) points out, companies are already in the position of purchasing equipment by which employees can perform their jobs in an equitable fashion. Purchasing a piece of equipment that enables an individual with a disability to do his or her job should be considered â€Å"no more than standard practice† (p. 312).However, the cost of the accommodations that required by the ADA may outweigh the benefits to the employer, â€Å"resulting in market inefficiencies and welfare losses† (Schwochau, Blanck, 2000, p. 308). The primary assumption of the ADA appears to be that a person with a disability is as capable as any other worker might be, given the chance. The National Organization on Disability (NOD) paints a rosy picture of this assumption, reminding employers that among other things: o Hiring individuals with disabilities eases concern over the labor supplyo Job performance ratings and retention rates for individuals with disabilities are equal to or higher than for other workers, while at the same time exhibiting lower absenteeism rates o Tax benefits are available to companies that hire individuals with disabilities (National Organization on Disability Website) However, these assumptions may not be as widespread in practice as they are in discussion. According to Maheady and Fleming (2005) it is common for nurse educators and facility administrators to â€Å"voice concerns and hold preconceived notions of success or failure before the student [with a disability] even steps on their floor† (p.52). These concerns and notions include the accommodations that will need to be made and the issue of patient safety (Maheady & Fleming, 2005, p. 52). Recommendations and Rationale for Change One potentially helpful change would be to change the language of the ADA, p articularly the language concerning the terms â€Å"reasonable accommodation† and â€Å"undue hardship,† as well as the language that defines disabilities. The language currently in use in these areas of the ADA is both vague and broad in its application.As shown by the exaggerated situations used to comedic effect by the television programs described above, the vague definitions of these terms are open to abuse. If it is reasonable for a person to provide assistance for a person with a hearing impairment to use the telephone, why would it be unreasonable to provide the addict depicted in the King of the Hill episode with lowered lights and a quiet environment? At what point does â€Å"undue hardship† begin if there is no financial cost to the business?When does the â€Å"reasonable accommodation† for one worker begin to impose on another if that imposition is not defined by physical space? In many cases, however, this episode demonstrates the opposite of how individuals with disabilities are treated. Rather than making an extra effort to comply with the reasonable accommodation aspect of the ADA, employers seek to avoid making changes in the workplace. However, individuals with disabilities would often stay in the workforce longer if they would get accommodation.Ultimately, changing the language of the ADA to reflect making these accommodations would save the government money in the long run, by removing people from the welfare rolls, which, ultimately, would serve the public good–and would serve business–by avoiding higher taxes. Another limitation of the ADA is its lack of precision in matters of Internet access. The ADA is legislation of the 1990s; new concerns now exist in terms of online communication that might be addressed by a modified ADA. Although computers were online to a certain extent when the ADA was compiled, the Internet has become far more pervasive since that time.Technology does exist that enables individuals with hearing or visual impairments to use the Internet; however, what is the obligation to the employer to provide this costly equipment to a single employee? Would a refusal to provide this equipment be covered by the â€Å"undue hardship† area of the ADA, or would it constitute discrimination. Without an update to the language of the ADA, situations created by current and future technology will remain unaddressed. Rather than rely on the input of a small selection of interest groups, it would seem wise to widen the scope of information gathering for these proposed modifications.Community seminars could be used to form local focus groups, which in turn could produce reports to be compiled into a block of regional or nationwide research. These seminars would have the beneficial side effects of informing the public and enabling them to feel empowered as they provide their input on something that has an effect on their working lives. At the same time, these focus gr oups could serve to change the opinion of the public about individuals with disabilities, as some people in the general public have the impression that members of the disabled population do not want to work.In addition to these focus groups, councils formed by those individuals who work with the disabled community and members of the business community might be established to discuss and define an alternative to the terms â€Å"undue hardship† and â€Å"reasonable accommodation. † These and other questions should be addressed to improve both public perception of the ADA and its application in the business world Finally, changes could also be made to the ADA in terms of defining disability. Public perception of a person with a disability is that of a person in a wheelchair.This stereotyped perception leads to wheelchair ramps being installed outside of public buildings, such as schools, or even outside of some privately owned business and retail stores. However, not all disabilities are visible. Some individuals have disabilities related to heart disease or immunodeficiency diseases. These individuals often have difficulty breathing or lack energy and lack the ability to climb stairs. Their only alternative in these situations is that of walking long distances through these ramps, which may actually aggravate the conditions that they possess.By creating a more inclusive list of disabilities and their definitions that is reflective of these hidden and unfamiliar conditions, more appropriate accommodations might become more available to a greater portion of the disabled community. Conclusion Throughout the history of the profession, social workers have been involved in seeking social equality and social justice for people caught in an unequal and often unfair system. Within this role, social workers have often actively participated in the political process.Therefore, social workers have an obligation to lobby local, state, and even federal legislatur es to pass laws that grant businesses money to make the specific accommodations required by people with disabilities. Some funding already exists; however, it does not meet the needs of either individuals with disabilities or of the businesses seeking to accommodate them. The ADA created a new realm of opportunity for individuals with disabilities. However, while well intentioned, some of the aspects of the ADA are problematic. Economic results do not reflect the predictions made by the supporters of the bill before it passed into law.In addition, some areas of the ADA are in need of modification to reflect today’s concerns. Although the ADA is a stride in the right direction for individuals with disabilities, the journey toward equal rights and access for these individuals remains a long one. In truth, the ADA should not be considered a finished product, neither now or in the future. As society changes and the use of technology grows, the ADA will need to be redesigned and r edefined to take these changes into consideration. The future of the United States is formed by the future of its people, no matter who they are or what their abilities might be.For that reason, the ADA as it exists now should be considered the starting point, not the ending point, for this piece of legislation. References Boyd, S. (2002). Americans with Disabilities Act: How this act affects you and your business. Heritage, 6(3). http://bus. cba. utulsa. edu/buslaw/Articles/Americans%20With%20Disabilities%20Act. pdf Burke, T. F. (1997). On the rights track: The Americans with disabilities act. Comparative Disadvantages? Social Regulations and the Global Economy, Pietro S. Nivlola, Ed. Washington, DC: Brookings Institution Press. 242-318. http://bus.cba. utulsa. edu/buslaw/Articles/Americans%20With%20Disabilities%20Act. pdf Colker, R. (2005). The disability pendulum: The first decade of the Americans with Disabilities Act. New York: New York University. Eckert, J. M. (2003). People with disabilities, employment, & the workplace: A ready-reference guide for Illinois Businesses. Chicago: Statewide Independent Living Council of Illinois. Krieger, L. (2000). Backlash against the Americans with Disabilities Act: Interdisciplinary perspectives and implications for social justice strategies. Boalt Working Papers in Public Law.Retrieved 13 May 2007 from http://repositories. cdlib. org/cgi/viewcontent. cgi? article=1089&context=boaltwp Maheady, D. C. , & Fleming, S. E. (2005, Summer). Nursing with the hand you are given. Minority Nurse. 50-54. National Council on Disability (2003). When the Americans with Disabilities Act goes online: Application of the ADA to the Internet and the Worldwide Web. http://www. ncd. gov/newsroom/publications/2003/adainternet. htm National Organization on Disability. (2001). The top 10 reasons to hire People with disabilities. http://www. nod. org/index. cfm?fuseaction=page. viewPage&pageID=1430&nodeID=1&FeatureID=253&redirected=1&CFID=1307 6268&CFTOKEN=7389169 Power, P. W. (2000). A guide to vocational assessment. Austin, TX: Pro-Ed. Rubin, S. E. , & Roessler, R. T. (2001). Foundations of the vocational rehabilitation process. Austin, TX: Pro-Ed. Schwochau, S. , & Blanck, P. D. (2000). The economics of the Americans with Disabilities Act, Part III: Does the ADA disable the disabled? Berkeley Journal of Employment and Labor Law, 21: 271-313. Retrieved 10 May 2007 from http://www. boalt. org/BJELL/21-1/21-1-271. pdf